date: january 2019 & 2020
location: las vegas, nv
position: hospitality & travel manager
client: atomic
P&G returned to the Consumer Electronics Show (CES) for a full week of events and product showcases in 2020, joining other top innovators from around the world to spotlight how they’re combining deep consumer insights and cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences. Their innovative structure, dubbed, “P&G LifeLab” spanned more than 4,000 square feet, and rose over 12 feet tall. The P&G LifeLab exhibit and product portfolio first debuted in at CES in 2019 and received numerous accolades including Engadget’s 2019 Best of CES People’s Choice Award, USA Today, “CES Editors’ Choice” Award, and was listed in Exhibitor Magazine as one of the “Top Twenty Best Exhibits.”
project credits:
initial design by: p&g design, 2x4 brand exhibits and atomic
additional design by: publicis, saatchi, unit9, hyperquake and atomic
production support: atomic
set construction: atomic
lighting design: seth bernstein
additional key partners: big finn vegas, earlybird visual, s&m scenic, sho-link, and tourtech