date: may - july 2017
location: various, united states
position: production director, AT&T fullscreen integration
client: the visionary group
A new kind of influencer nationwide event series presented by Fullscreen Live and AT&T that includes meet-and-greets, branded bus tours and more. The series included three live tours featuring more than 30 pop-up meet-and-greet events with talent at AT&T stores across the country. The Fullscreen Media and AT&T collaboration brings new opportunities and creative ways to connect fans with influencers and content through custom experiences, ticket upgrades, giveaways to AT&T/Fullscreen subscribers, and pop-up events hosted by Fullscreen talent. The 2017 Girls Night In tour traversed 24 cities featuring a star-studded cast of YouTube’s biggest female creators on the stage, which started in July 2017 in Phoenix, AZ. The tour featured Meg DeAngelis, Lauren Giraldo, Gavin Turek, Kristen Hancher and special guests, Alisha Marie, Mia Stammer, Safiya Nygaard, and Wengie, who have a combined fanbase of 25 million followers.
project credits:
production services by: the visionary group (for fullscreen & AT&T)