date: may 2017
location: new york city
position: red carpet manager & lobby production coordinator
client: atomic
It's the third week of May in New York City. The snow has melted and the boroughs are ablaze with signs of spring, a sight that pales in comparison to the city's most colorful annual ritual: upfronts. These elaborate and over-the-top presentations are made by the world’s leading television and media networks to preview upcoming fall series to advertisers, members of the press and producers at local stations. The 2017 Turner Media Upfront, hosted at Madison Square Garden Theatre in New York welcomed over 3,000 guests through a variety of experiential experiences before the big presentation. The Turner Media “blue” carpet, was packed with celebrity appearances, including Samantha Bee, Anthony Bourdain and the hilarious trio of Conan O’Brien, Anderson Cooper and Shaquille O’Neil. Turner media is an American television and media conglomerate among whose namesakes included, TNT, TBS, CNN, Cartoon Network, HBO, and AT&T.
project credits:
production services, design, set construction by: atomic
main stage & lobby design by: mike rhoads & taylor jurell, atomic
lighting design by: eidetic productions
additional experience design by: dave & gabe
additional key partners: soren west, llc, 4wall entertainment, cassidy rigging, early bird visual, firehouse productions, luminous fx, theatrical resources, verona productions and worldstage
photos courtesy of: atomic