date: august 2016
location: new york city
position: production manager
client: leaddog marketing
LeadDog produced a high-end soccer pick up match to host media members and introduce them to the Audi Player Index, a new form of soccer intelligence that allows fans to follow, celebrate and view the game in a way they never have before. We transformed the golf club at Chelsea Piers into a soccer field, incorporating talent (Hailey Clauson, 3 X Olympian Lolo Jones, Actor, Josh Bowman, former World Cup Champion Paul Breitner, and active MLS players) with custom-developed jerseys with digital LED panels that displayed the Audi Player Index scores in near real time on the athletes’ chest. Since the event, this has generated over 57 million media impressions including hits on People, Us Weekly and Hollywood Buzz, and over 5 million social impressions.